Why can't brands do without influencers?

THE influencer marketing is one of the marketing strategies considered to have experienced the fastest growth in recent years. According to a recent study, 81% of brands using this strategy in their digital communication plan claim its fundamental usefulness. THE influence agency flourish on the web. So why can’t businesses do without influencers? \n\n\n

What is a digital influencer?

\nA influencer digital is one which has, in addition to a network consuming its content, people very engaged in what it produces. These are followers who like and share, request, vote, comment and interact with the photos, videos and texts of this content creator. Whether on YouTube, Instagram or even other online channels, this relationship of proximity and trust is what generates real influence on people. \n\nThus, the influencer acquires a role of authority for his followers, whether they are on any social network. This is why these content producers become excellent sales channels for businesses. They have a segmented audience that listens to them and, above all, is very interested in what they say. \n\n\n

When are influencers influential?

\nThere are two aspects to defining influencer authority: \n

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1. the first is strictly linked to the prestige of the influencer and therefore to the credibility of his words and recommendations;
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2. the second rather concerns his way of speaking or the art of knowing how to excite with words and images.
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\nSo, when a company is looking for an influencer, it evaluates: \n

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• if it serves the interests of its audience, that is, if it speaks well to the same audience that the company would like to attract;
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• the niche it is in;
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• the number of followers on Instagram, as well as other social media, and whether they are real;
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• the engagement of posts, how comments are made and whether there is dialogue between the audience and the influencer;
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• its authenticity, that is to say that it has particularities and a style even if it is in a niche;
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• the texts, images and videos that the influencer publishes;
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• sponsored posts and sees how the influencer works with other brands;
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• checks the brands the influencer currently works with to avoid sponsoring those that are already a competitor's partner.
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\nIf you want to deal with an influencer, you should know that their relevance and the content they produce are fundamental ingredients of an effective campaign. And we must always keep in mind that choosing the right influencers is a very important issue for digital public relations as this says. media agency. \n\n\n

How important is it for brands?

\nInfluencer marketing can help you: \n

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• increase the number of visitors to your website;
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• multiply the number of subscribers of your brand's social accounts;
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• increase the number of interactions your professional account receives on social networks (likes and shares);
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• increase the number of visits to your online store;
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• promote the use of your products or services;
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• take care of your brand identity.
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\nTo demonstrate the importance and growth of this practice, here are some equally important figures: \n

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• 83% of consumers blindly trust recommendations from friends and family.
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• 66% of people say they trust the opinions that other users post on their social profiles.
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• 94% of marketers who have used influencer marketing believe it is an effective strategy.
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• 92% of consumers look to people they know for advice, before comparing themselves to other sources.
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• US companies earn $6.50 for every dollar invested in influencer marketing.
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