Everything you need to know about digital signage
To understand what thedigital display, just look around us. We are bombarded with advertising screens in train stations, stores, offices, hotels and what not? Digital signage is therefore a very powerful marketing tool for telling and sharing services, attracting attention, entertaining and finding new customers. \n
What is digital signage?
\nDigital signage is a form of proximity marketing in which the message is conveyed through digital screens. The main features of digital signage are the ability to dynamically change content and the ability to transmit an advertisement at a specific location and time. Furthermore, the content of the digital display can be simple texts, images or interactive videos with or without sound effects. \nWhat does it consist of?
\nThe ability to analyze customers helps brands better understand their consumers, providing ever more precise responses to their needs. Here is what digital signage can be used for: \nIn-depth analysis
\nProximity sensors and facial recognition can identify and measure the user's geolocation. But they can also measure a consumer's interest in a product, unlike traditional outdoor advertising. Cameras can understand our mood, while sensors embedded in touchscreens record campaign actions and performance to optimize it. \n\n\nInteractive apps
\nDigital signage is a set of hardware and software. The advantages of this type of solutions are linked to the type of applications that make these systems more intelligent and communicative. Despite the increasing availability of interactive multitouch hardware, there is still a lack of specialist programmers today, so the offering of touchscreen software in the B2B sector is not aligned with that in the B2C world of smartphones and tablets . \n\nIn the field of digital signage, in fact, the software is developed mainly on specific requests, with significant costs and efforts. \nProduct recognition
\nAmong the most interesting and important features of digital signage integrated into interactive totems and magic mirrors, interactive product recognition should be highlighted. Guarantee the customer the possibility of scanning any product in complete autonomy to have immediate access to the value-added information displayed on the screen in the form of: \n- \r\n
- recipe videos, \r\n
- video documentaries telling the origins of a product, \r\n
- Promotions or other cross-selling or upselling activities are all highly valued services. \r\n
What is the best formula for digital signage?
\nThe winning formula for digital signage is to combine information and spectacle. This creates touch points between the brand and the consumer. Because we must not forget that we are in the digital sphere. And the screens can therefore integrate intelligent systems to record and analyze user reactions. These systems also make it possible to profile customers by: \n- \r\n
- age, \r\n
- sex, \r\n
- ethnicity, \r\n
- length of stay, \r\n
- attention… \r\n
