Instagram in numbers: 10 key statistics to optimize your social media strategy in 2024
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Instagram is one of the most influential social media platforms, with over 1 billion active users worldwide. In 2024, to maximize your visibility and engagement, it is crucial to rely on concrete data. Discover in this article ten key statistics that will allow you to optimize your strategy on Instagram and adapt your content to the expectations of your audience. Whether you are a small business or a large brand, these insights will give you an undeniable competitive advantage.
\n\n\nNumber of active users
\n\n\nInstagram account 1.386 billion monthly active users across the world, including 24 million in France. This immensity of audience makes Instagram an essential platform for businesses seeking to optimize their digital marketing strategy.
\n\n\nAverage age of users
\n\n\nNext to 70% of global users are under 34 years old. The majority of users are distributed as follows:
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- 18-24 years old: 29.9% \n\n\n
- 25-34 years old: 32% \n\n
Engagement rate
\n\n\nTHE average engagement rate on Instagram is 2.84%. THE nano-influencers (less than 10,000 followers) have particularly high engagement rates, averaging 5.6%.
\n\n\nReach of Sponsored Posts
\n\n\nIn France, the Instagram ads can reach 24 million people, covering virtually all of the platform's French users.
\n\n\nTime spent on the platform
\n\n\nUsers spend on average 30 minutes a day on Instagram. This figure increased significantly with the confinements linked to the Covid-19 pandemic.
\n\n\nDiscovery of new products
\n\n\nAccording to recent data, 81% of users use Instagram to discover new products and services, while 50% of users follow at least one brand.
\n\n\nRecommended posting frequency
\n\n\nProfessional accounts should aim for one post per day to maintain a consistent commitment with their audience. The quality and consistency of publications are essential.
\n\n\nUsing Stories
\n\n\nBrands publish on average 2.5 Stories per week. With around 500 million people using Stories daily, this format has become a powerful marketing tool.
\n\n\nUsing Instagram Explorer
\n\n\nMore than 50% of users visit the Explore page each month, finding content tailored to their interests. Optimizing posts to appear in this section can significantly increase reach.
\n\n\nShare of memes
\n\n\n Memes continue to dominate Instagram in terms of popularity. More mention the term "meme", indicating their viral potential.
| Statistical | \nValue | \n
| Monthly active users | \n1.386 billion | \n
| French users | \n24 million | \n
| Average engagement rate | \n2.84% | \n
| Engagement rate of nano-influencers | \n5.6% | \n
| Reach of advertisements in France | \n24 million | \n
| Time spent daily | \n30 minutes | \n
| Use to discover products | \n81% | \n
| Publication frequency | \n1 post/day | \n
| Frequency of Stories | \n2.5 Stories/week | \n
| Using Explorer | \n50% of users | \n
FAQs
\n\n\nInstagram currently has 1.386 billion monthly active users.
\n\n\n70% of global Instagram users are under 34 years old.
\n\n\nThe average engagement rate is 2.84%.
\n\n\nUsers spend an average of 30 minutes per day on Instagram.
\n\n\nBrands publish an average of 2.5 Stories per week.
\n\n\nSource: www.shopify.com
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