Immersing yourself in the digital world of a French nutrition brand: Exclusive interview with So Shape
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In a world where nutrition and well-being take a prominent place, the French brand So Shape stands out with its innovative and digital approach. In the era of new technologies, it combines nutritional expertise and digital strategy to offer solutions adapted to its consumers. In this exclusive interview, we will delve into the world of So Shape, exploring its values, its products, and its commitment to meeting the needs of an increasingly demanding clientele in terms of health and nutrition. This meeting will allow us to better understand how So Shape is revolutionizing the well-being market in France and beyond.
\n\n\nA story of encounter and innovation
\n\n\nRaphaël Wetzel, former lawyer with a passion for delicacies, and Steven Tordjeman, pharmacist focused on nutrition, met on the benches of HEC. Their shared vision of active, urban living led them to launch So Shape in 2013. Together, they sought to offer healthy nutritional products without compromising taste.
\n\n\nThe beginnings of So Shape
\n\n\nThe startup was founded with two student loans. In 2014, the e-commerce site was launched on Shopify. In 2017, after having sold millions of cartons, So Shape hired around twenty employees and expanded internationally.
\n\n\nUnique concept: Smart Food
\n\n\nSo Shape's products, called Smart Meals, are designed to be nutritious, delicious and practical. The first product, the So Shape carton, is low-calorie, gluten-free, preservative-free and GMO-free, and offers a fun and colorful palette of flavors.
\n\n\nThe challenge of packaging and formulation
\n\n\nCreating attractive packaging and the perfect nutritional formula took a whole year. Each flavor being associated with a unique color and quotes to captivate the user.
\n\n\nThe importance of social networks
\n\n\nRaphaël launched communication on Facebook, creating a community around common values even before the product was ready. Instagram followed, attracting more than 120,000 followers who share and support the Smart Food.
\n\n\nOnline sales strategy
\n\n\nThe Shopify platform was chosen for its simplicity, its wealth of aesthetic themes and its applications. The launch in Europe is planned, followed by an extension to the United States, thanks to the support of Shopify.
\n\n\nThe team behind So Shape
\n\n\nThe company values the artistic touch of its co-founders, integrating drawing and street art into the visual identity. Around twenty people, all versatile, continue to innovate in this creative framework.
\n\n\nConstant innovation
\n\n\nSo Shape continues to develop new products through R&D dedicated to the creation of products combining healthy nutrition and pleasure. Their new Smart Food Club allows restocking to be adapted according to users' wishes.
\n\n\n| Appearance | \nDetail | \n
| Year of foundation | \n2013 | \n
| E-commerce launch | \n2014 | \n
| Number of employees (2017) | \n20+ | \n
| Main products | \nSmart Meals, Smart Food | \n
| Social networks | \nFacebook, Instagram | \n
| Geographic extension | \nEurope, USA | \n
| E-commerce platform | \nShopify | \n
| Product innovation | \nPackaging, Formulation | \n
| Origin of the founders | \nLegal, Pharmacy | \n
| Online community | \n120,000+ Instagram followers | \n
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- Encounter : Raphaël Wetzel and Steven Tordjeman \n\n\n
- Year of foundation: 2013 \n\n\n
- E-commerce platform: Shopify \n\n\n
- Featured products: Smart Meals, Smart Food \n\n\n
- Community : 120,000+ Instagram followers \n\n\n
- Extension : Planned in Europe, USA \n\n\n
- Added value: Healthy nutrition without compromising on taste \n\n\n
- Marketing approach: Facebook, Instagram \n\n\n
- Main challenge: Formulation and packaging \n\n\n
- Continuous innovation: R&D and So Shape Club \n\n
Questions and answers
\n\n\nQ: What sets So Shape apart from other nutrition brands?
A: The unique combination of healthy nutrition and taste pleasure, as well as their innovative approach to packaging and social networks.
Q: How did So Shape start?
A: The company was founded by Raphaël Wetzel and Steven Tordjeman in 2013, thanks to two student loans.
Q: What are So Shape’s flagship products?
A: Smart Meals and Smart Food, including products such as cartons, muffins, pancakes and cereals.
Q: How important is social media for So Shape?
A: Social media, particularly Facebook and Instagram, have been crucial in creating an engaged and loyal community.
Q: What are So Shape’s next goals?
A: Expand into Europe and the United States while continuing to innovate and develop new nutritional products.
Q: What is Shopify’s role in So Shape’s growth?
A: Shopify simplified the launch and management of their e-commerce, allowing the team to focus on product innovation.
Q: How does So Shape maintain the quality of its products?
A: A full year of R&D was dedicated to the formulation and design of the products, with the help of French manufacturers.
Q: What is the artistic vision behind So Shape?
A: The integration of art and visual aesthetics is as important as the nutritional and taste quality of the products.
Q: Can I subscribe to So Shape products?
A: Yes, the Smart Food Club allows flexible replenishment according to the tastes and desires of consumers.
Q: How does So Shape manage its international expansion?
A: The brand works closely with Shopify to navigate market differences between countries.
Source: www.shopify.com
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