Today, we are facing an unprecedented opportunity to do export and logistics in France thanks to
La Redoute.
This recent company has a brand new logistics platform located on the e-Valley park in Cambrai.
This park will then expand to cover 150,000 m² and will offer companies around the world the possibility of sending home decoration packages weighing less than 30kg supplied by the Seine Nord Europe canal.
In this article, explore everything this new warehouse can offer you, and how it will transform your opportunities in 2019.
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Warehouse Overview
La Redoute opened its third French warehouse in Cambrai on October 13, 2020 in the e-Valley park.
This will eventually extend over 110,000 m² and will be dedicated exclusively to Home Decoration packages, of which La Redoute ships around 4.4 million each year weighing less than 30 kg.
Moreover, this site is reconverted and benefits from a strategic location indicating great growth potential given that an additional 150,000 m² is available for its extension.
It will also benefit from the Seine Nord Europe canal.
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What are the advantages of this warehouse?
Geographic strategy
The new logistics platform
La Redoute will offer greater flexibility and better visibility of logistics flows in France and internationally.
The strategic location allows the brand specializing in fashion and home decoration to increase its logistics activity everywhere on the planet.
This reduces transit times and improves order taking in order to always best satisfy its customers.
Seine North-Europe Canal
The Seine Nord Europe quay will connect Cambrai to all European ports, providing the opportunity for businesses wishing to connect to international trade through affordable logistics costs.
This channel also represents significant potential in terms of direct distribution to the main European markets including
Netherlands, Germany, United Kingdom, Italy and Belgium.
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How did La Redoute choose this location?
Market research
To find the right location for your new warehouse
La Redoute had to take into account various factors such as rental cost, available transport, and overall demand for the products sold by the brand.
Studies were then carried out to compare several different sites in order to identify the one best corresponding to the specific needs of
La Redoute.
Cost assessment
Cost analysis is an integral part of finding the best possible logistics location for
La Redoute.
Costs associated with rental, but also transportation and packaging of products were considered in order to find a location providing the appropriate services at a reasonable cost.
Risk assessment
In order to ensure optimal management of incoming and outgoing logistics flows, La Redoute also took into account the risks incurred on the chosen site.
Project managers ensured that the area provides specific protection against potentially negative factors such as bad weather or vandalism.
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What are the impacts on the environment?
CO2 emissions
Sustainable development is important for La Redoute, which seeks to reduce its impact on the environment.
To do this, the warehouse will be equipped with tools to monitor and improve its energy consumption such as an intelligent air conditioning management and temperature monitoring system to minimize CO2 emissions.
Sustainable development
La Redoute also takes part in initiatives aimed at promoting a more sustainable dynamic within the logistics and international trade sector.
It promotes new sustainable business strategies which include the multiplication of alternative channels and the use of green technologies to improve its carbon footprint.
The opening of the third French warehouse by La Redoute in Cambrai therefore represents a unique opportunity for the brand to increase its presence in Europe and its overall performance thanks to its strategic location.
These benefits are considerable, especially for customers who will benefit from faster and more efficient delivery without compromising the quality of the products purchased.
Finally, this project underlines La Redoute's ongoing commitment to sustainable development since it will implement an effective management tool to reduce its carbon footprint.
With the opening of this new warehouse by La Redoute, sending and receiving parcels in France and to foreign countries is becoming easier.
With a total surface area of 110,000 m², this space is strategically placed in the heart of the Cambrai e-Valley Park, thus offering optimal accessibility to shipping and reception operations.
Thanks to its Seine North-Europe canal access, the circulation of products will be faster and safer than before. This initiative therefore opens a new chapter for La Redoute which will increase its presence on the web and internationally.
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