Biden doesn't mention Trump in his campaign video, but the ex-president remains omnipresent
In a new campaign video released recently, President Joe Biden did not directly mention his predecessor, Donald Trump. Yet despite his verbal absence, Trump's image remains deeply embedded in Biden's campaign.
The campaign video without a name but with presence
In this video, Biden refers to a "previous president" and the "mistakes of the past." Although he did not directly cite Trump, it is obvious that his aim is to criticize the legacy of his predecessor. In other words, even though Trump is not mentioned by name, his shadow looms over Biden's campaign, thereby giving more weight to his own campaign.
Biden's strategy: the contrast with Trump
This strategy may seem unusual, but it's actually very smart. Biden uses the figure of Trump to show what it is not, in order to highlight what it is and what it offers. It thus creates a contrast with the former administration and highlights the differences in style, tone and especially policy.
What's more, not naming Trump directly avoids giving the impression of being obsessed with his opponent. It is a way of showing that he is focused on his own plans and goals for the future of the country, rather than remaining stuck in past political struggles.
In conclusion, although Biden don't quote Trump in his campaign clip, the former president's presence is vivid and his involvement is clear. It's a subtle but effective way to distance itself from its predecessor while leveraging its controversial legacy to present itself as a stronger, more reliable alternative.
